Content strategy for the Spanish market is not the same as producing English content and translating it. Spanish buyers search with different terminology at different stages of their decision process. Good Spanish content strategy starts by understanding those differences at the keyword level.
We map how your target audience searches across the full journey from early awareness to active comparison to purchase. This produces a keyword cluster map that shows which terms group together, what intent they signal, and which existing pages should target each cluster versus which need new pages.
Content briefs are written for every piece before production begins. Each brief specifies the target keyword cluster, the intent signal, the questions that must be answered, the required length range, and the competing pages we are trying to outperform.
All content is produced by native Spanish writers who understand the search context, not by translation tools or generic AI generation. We use AI for research and structure; humans produce the final text.
What is included
In a client's words
"The keyword mapping process showed us that we had been targeting terms our Spanish customers did not actually use. The new strategy was more accurate about what people actually search for, and the results reflected that."