The map pack, the three businesses shown at the top of Google local search results, captures the majority of clicks for local intent searches in Spanish cities. Appearing there for your key service terms is substantially more valuable than ranking in position four or five in the organic results below.
Local pack placement depends on three signals: relevance, proximity, and prominence. All three can be improved systematically. We start by reviewing your Google Business Profile against the businesses currently appearing in the pack for your target searches.
The gaps are usually identifiable quickly: missing service categories, thin business descriptions, inconsistent name and address data across citation sources, low review volume relative to competitors. We work through each systematically.
For multi-location businesses we manage each location individually. Melilla and southern Spain have specific citation sources and local media that differ from Madrid or Barcelona, and we work with the local landscape rather than applying a generic national approach.
What is included
In a client's words
"We had not appeared in the map pack in any of our three service cities despite operating there for six years. Within 12 weeks we were in the pack in all three."